AI-native product building: agents for customer feedback, competitive intelligence, and knowledge retrieval, and ideas prototyped into working software in days using Claude Code and Lovable.
Design Strategy
Rebuilt Carvana’s mobile financing experience from the ground up, research to redesign to experimentation, lifting conversion 12% and engagement 120%.
Complete Product Lifecycle
One of the Seattle Kraken’s earliest hires. Founded the product and design function from a blank slate and shipped the franchise’s first app entirely in-house, 165K downloads in 30 days, 300% over goal.
Competitive Analysis
Formal research, document writing, proposal creation, and presentation, including Amazon’s “Working Backwards”/PRFAQ documentation process.
Customer Obsession
Built customer-feedback and competitive-intelligence AI agents at FanDuel to keep decisions grounded in real player behavior, informing a new feature that generated $100M+ in its first nine months.
Leadership and Management
8 years managing product managers, from Seattle Kraken through Carvana to FanDuel. Raised $5M+ in product funding and hired and led cross-functional teams of 12+.
